Content Calendar & Approval

Content approved over an email chain with three attached versions is how the wrong draft gets published. We build the calendar system that keeps approvals clear and organized.

What we build

• Visual content calendar: Every post and asset scheduled across every client and channel.
• Client approval workflow: Clients review and approve content directly, with version history.
• Revision tracking: Every round of feedback tracked against the correct draft.
• Publishing status: Approved content tracked from scheduled to published.

Implementation scope

Content approval connects to campaign management, so approved content updates the campaign board automatically.